Bolton - It's Your Move!
The It’s Your Move campaign aims to drive awareness of the benefits of walking, cycling, and wheeling and highlight how TfGM and Bolton are making it easier for people to do this.
As part of the 2040 Transport Strategy TfGM has the objective that – by 2040 – 50% of all journeys in Greater Manchester are made by public transport or active travel, supporting a reduction in car use. 25% of trips under 1km in GM are currently made by car. This short journey could be travelled in 15 minutes by foot, or just four minutes by cycling – so encouraging short local trips using Active Travel is key.
As we enter spring/summer, the warmer days and lighter evenings provide us with an opportunity to drive behaviour change by highlighting the many ways that people can participate in walking, cycling and wheeling across Greater Manchester. As well as reflecting the objective of getting people to move more, the name of the campaign also conveys the fact that there are numerous activations, schemes, and infrastructure across Bolton. Now we are encouraging people to get out and start using it.
The campaign will take a borough-led approach, highlighting the specific activations and schemes in each borough, using new localised photography and messaging. As well as promoting what’s available locally, we want to generate a feeling of pride among people in Bolton.
For more info head to Bolton, It's Your Move | TfGM Bee Active